ABOUT
This is the 3rd year Levain is bringing back “Rocky Road” as summer’s seasonal flavor. With an addition of the cult-favorite “Arnold Palmer”. Which calls for a celebration of course, and we thought only a pool party theme could sufficiently quench the heat.
TEAM
Creative Director: Anora Collier
Designer: Emmy Truong, Dawn Bock
Photographer: Mark Weinberg
Prop Stylist: Veronica Olson
Food Stylist: Maggie Ruggiero
CONCEPT
Every summer activity in every neighborhood should include Levain cookies. Whether in a city or a more rural area, pools are a universal staple of summer fun.
It’s a transportive symbol that serves as a refreshing respite from the heat of summer.
Think piles of striped towels, sun-bleached chair cushions and bright sunshine overhead, casting long shadows along a concrete pool edge.
Not a country country club vibe,
but more like your friend’s pool.
This set-up will be all about the cookie, grounded in a poolside environment and positioned as the perfect summertime treat.
Moodboard
Selected Shots
Selected Shots
A-frames displays at Levain's locations
Limited-edition post card
Summer vinyl for store fronts
Summer vinyl for store fronts