ABOUT
Levain Bakery is a retail bakery chain opened in 1995 in NYC, with 18 locations across the United States. They are a cult-classic for neighborhood favorites and a destination for epicurious travelers from around the world. As Designer, I helped bring to life creative concepts and visual assets for Levain’s internal branding purposes.
Scope: In-store collateral, social media, e-commerce, packaging, merchandise design and custom branded illustration
TEAM
Creative Director: Anora Collier.
Designer: Emmy Truong, Dawn Bock.
In-house Illustrator: Emmy Truong.
Project Manager: Megan Carl.
After 30 years, Levain still stands out as a the NYC cult favorite (despite how quickly this city changes). From freshly baked cookie to perfection, to custom bundles for personal occasions beyond the bakery experience – everything they put out is made with great attention to details and care.
This sentiment inspired my design approach to set a whimsical, playful world for the Levain brand in 2024 and beyond. I combined my personal illustration, stills and motion graphic while utilizing existing branded asset to create sensory stimulating visuals suitable across digital channels.
