ABOUT
Citarella Gourmet Market, commonly referred to as Citarella, is a chain of upscale grocery stores operating in New York and Connecticut. Founded in 1912, the company initially specialized in seafoods in New York City, and has ever since expanded into the field of gourmet food operating in affluent locations.
Since their loyal customer base of upper class families spend their summers frequenting beach houses and vacationing away from the city, my initial inspiration comes from these getaways. Visually, how can design and art direction better position Citarella’s products, offerings and services during summer times?
TEAM
Designer and Art Director: Emmy Truong
Marketing Manager: Lauren Conforti
This was a proposal that was sent to Citarella for considerationART DIRECTION
Inspirations first came from the kind of summer seen in Luca Guadagnino’s movies – family style dinner in the garden, fresh produces and loaves of bread glazed in summer light, over a palette predominately tones of butter yellow, baby blue and sage green.
Moodboard
