A David Protein Bar is a delicious work of art, with 75% of its calories coming from protein (50% higher than any other bar)!

It combines milk protein isolate, collagen, whey protein concentrate, and egg white to create the best amino acid profile for muscle building and optimal skin, hair, and nail health. 

For this exercise, imagine that David is launching a limited-edition Peppermint Bark flavor for winter (Note: this is not a real upcoming launch; the flavor is for case study purposes only). My task was to design supporting creative that builds excitement for this fictional release while staying true to David’s style and tone.