ABOUT

When this group of International Students come together, they weren’t just another TikTok viral spots in the wave of trendy Williamsburg must-try. Antidote was meant to stick around. I’m not sure I’ve ever walked passed it being empty.  Not once. Dinner services are usually packed. But the team moves quickly. They work their magic tirelessly to reimagine Modern Chinese cuisine. In less than 7 minutes, you are served  what is a combination of all the highlights from the flavors of Sichuan, Shanghai, all the way to Taiwan. 

I was tasked with the mission to help the restaurant design a new menu/visual system to highlight their high level of craft, innovation, and vibrant flavor complex.

TEAM

Designer and Illustrator: Emmy Truong
Project Manager: Jason Huang
Founders: Renk Donk, Nick Hwang, Jane Rotari, Rudi Jan
Check out: @antidote__nyc / Resy

THE WHY

Upon entering Antidote’s kitchen, I was overwhelmed by the colors and shapes of their pantry. Think – whole crispy ducks hanging by the rows, a rainbow of chopped vegetables ready to be flambé in the wok, aromatics sizzling from every pots, pans, and moving object. I was inspired to highlight this Renaissance version of a Chinese restaurant’s kitchen – using visual tropes directly taken from their listen of ingredients.

Here, we tried to steer away from the stereotypical tropes such as red chilies and heavy calligraphy. Antidote is meant to be remedy for anyone, and everyone who is hungry for the flavor sonata of Chinese cuisine. While attention to craft and detail were also contributing to our design direction, we also couldn’t help to make a version that felt as colorful as our community here in New York City, and beyond.

THE FINAL PRODUCT

Each spread is meant to be an editorial version of what we reimagined modern menu design to be. We wanted to be transparent with our list of curated ingredients – hence the reason why they became our muse. Elegantly demonstrated by a tranquil set of text (Alternate Gothic No3 D and Overpass Mono Regular).

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