ABOUT
Vietnamese condiments are all about enhancing natural flavors with combinationsof salty, sweet, sour, and spicy. They emphasize freshness and balance. Which is my design philosophy for this project – to unveil the complex nuances that is yet to be discussed when it comes to Vietnamese flavor.
Condiment making is a prestigious craft in our culture. Current media climate, however, describes it as ‘pungent’ and ‘strong’. When in reality if used in moderation, a touch of Vietnamese condiments truly elevates any dish to another flavor complexity.
There is opportunity for to re-tell the Vietnamese brand in a more contemporary anecdote. I used my own hand-drawn illustration and scripted type to convey a sense of artisanal. Since all the products would be hand-made with traditional methods, all by hands. The use of vibrant pastel allow the products to pop, without overpowering the goodness inside each bottles.
Pattern Ilustrated by me. Inspired by the Vietnamese Dong Ho style and the late Jean-Jacque Sempe.
Branding mission
Branding artwork: Recipe
Merchandise for people who season their food
Merchandise for chronically online people